AI ops for early-stage founders. One subscription. Unlimited requests.

Workflows, automations, process docs, prompt libraries — one request at a time, delivered fast. $4,995/month. Cancel anytime.

No hiring. No contracts. Pause anytime.

The problem

You're the founder, the ops lead, and the person fixing the Zapier that broke at 2am. Something has to give.

You know exactly what needs to get systematized. The onboarding flow. The client reporting. The internal wiki that doesn't exist yet. But you're shipping product and closing deals, so the ops work stays duct-taped together. Every week you say "next week" and it never happens.

You've looked at agencies — too expensive. Freelancers — too unreliable. Hiring an ops person full-time — too early.

You don't need a full-time hire. You need one person who builds workflows, automations, and process docs on demand — standalone, delivered ready to use, without touching your codebase.

Powered by Finn.

My son Finn died in April 2023. He was 20.

The Finn Wardman World Explorer Fund exists because of him — sending young people into the world the way he lived in it. Fully.

Every startup subscription funds a standing 50% discount for youth empowerment nonprofits through the same service. Three slots, always open. See the youth program →

finnwardman.com

The Finn Wardman World Explorer Fund

Changing lives,
one dream at a time.

Grants of $5,000–$10,000 for young people whose dreams are bigger than their budget.

Apply Now → About the fund →
Powered by Finn

Powered by Finn — finnwardman.com

Who I am

How To Make Software — The Non Technical Guide for Business People by Geordie Wardman

5 companies. 4 exits. Hustling since 2006. Now I do AI ops for founders who can't hire yet.

I wrote How To Build Software after nearly 20 years of building ecommerce, SaaS, and services companies. The lesson was always the same: the chaos isn't a strategy problem. It's a capacity problem. You know exactly what needs to happen. You just don't have the hands to do it.

I've spent the last two years going deep on AI tooling — workflows, automations, prompt engineering, process documentation. The stuff that used to take a full-time ops person now takes one person with the right stack and 20 years of pattern recognition.

That means I can rebuild your landing page, write your sales email sequence, set up your client onboarding automation, build your internal SOPs, create your prompt library, design your investor update template, and ship your marketing site — standalone, delivered ready to use, without touching your codebase.

Yes, you could theoretically do all this with Claude. The point is that you won't. I take the raw mess, think it through with AI, and hand you finished assets that move revenue, reduce chaos, and free up your brain.

How it works

Three steps. No complexity.

01

Subscribe

$4,995/month. No contracts. Pause or cancel anytime.

02

Send a request

Email, Slack, Loom, voice memo — whatever's fastest. Describe the mess. I confirm scope within 48 hours.

03

Get a finished asset

2–5 business days. One request at a time. You get back something ready to deploy, not a draft to babysit.

Monthly

Pause or cancel anytime
$4,995/month

What you get

One request at a time Unlimited requests Avg. 2–5 day delivery Pause or cancel anytime No contracts Monthly strategy call Standalone deliverables — no codebase access needed Finished assets, not drafts to babysit

Pause anytime

Temporarily pause your subscription anytime, no sweat.

75% back guarantee

You pay $4,995 upfront. Not happy after the first week? You get $3,746 back. Your risk is $1,249 for a week of finished work.

What people say

Geordie approaches business with rare integrity and an uncommon generous spirit, not to mention decades of 'been there done that' experience. If he can't help you, he'll tell you. If he can, your life just got a lot better.

Jeff W

Exceptionally good at turning strategy into clear actions and measurable results.

Glenn Y

Transformed it into a streamlined time-saving system that cut my workload in half.

Mitch B

Kicking butt with Claude and AI tools to smash down your todo list.

Alex K

Thoughtful, understanding, direct. Keeps all of the pieces moving in the right direction — from technology, sales, marketing, finance.

Patrick

His ability to juggle multiple projects was particularly impressive. Intelligence, honesty, and high professionalism are the qualities I value most in Geordie.

Dima

His instincts combined with an eagle-eye view of the business allow him to spot opportunities early, align teams quickly, and turn vision into measurable growth.

Mark H

At times it was crazy. Orders coming in, line of credit stress, inventory all over the place. But it always worked out. Can't say enough good things about Geordie's character and commitment.

Drew

Calm and collected. Super easy to talk to and work through things.

Victoria

He reminds us that we're more than just roles. We're people.

Niko

He is so dedicated that I become uncomfortable with giving less than 100%.

Galya

He's confident in our skills — and that confidence is contagious.

Jeremy R

Gives you autonomy, but not ambiguity. Teams know he won't micromanage, yet he will step in firmly when accountability or client impact is at risk.

Ana

In high-pressure moments, Geordie stays calm, focused, and very engaged. His ability to combine vision with execution. A leader who sets a high bar and genuinely cares about both the product and the people.

Jesse H

FAQ

Finish the task at hand, or nothing gets done.

A beloved mentor once gave me this advice. It's been the best advice of my professional life.

What types of things can you do?

Landing pages, marketing sites, sales email sequences, client onboarding automations, SOPs and process docs, prompt libraries, investor update templates, internal wikis, Zapier/Make blueprints, board decks, social content, marketing collateral. If it's operational and your startup needs it built, I can probably do it.

What things will you not do?

Custom app development. Anything that touches your codebase. Paid ad management. Ongoing system maintenance. Daily calls or real-time support. I build standalone assets, deliver them ready to use, and move to the next request.

Who is doing the work? Do you have freelancers underneath you?

No. This is me, Geordie, doing all of the work. Every deliverable, every email, every pixel. If I eventually become too slammed, I may bring on 1–2 people — but they'll be specialists who are better than me at specific things. Not a rotating bench of anonymous freelancers.

This looks interesting. How can I test this out?

Try it for a week. You pay $4,995 upfront. If you're not feeling it after seven days, you get $3,746 back — that's 75%. Your total risk is $1,249 for a week of real deliverables. In that time we should get at least one high-leverage piece of work done, enough for you to know whether this is worth keeping. No contract. No commitment beyond the current month.

What if I just want to keep sending tasks?

That's exactly how it works. Send a task, I finish it, you send the next one. One at a time, we bang them out. No queue limits. Some clients have a running list. Some send things as they come up. Either way works.

Can't I just do this myself with AI?

You can. You probably won't. You're building product, closing deals, and putting out fires. The ops work keeps getting pushed. I take the raw mess, think it through with 20 years of ops experience and AI tooling, and hand you a finished asset. You stay focused on what only you can do.

$4,995/month feels like a lot for my stage.

It's less than a part-time ops hire with zero benefits, zero onboarding, and zero risk. You pause when things are slow. You cancel if it's not working. Compare that to a 6-month agency contract or the cost of one bad freelancer project. Unlike a hire, you get output from day one. And if the first week doesn't prove the value, you get 75% of your payment back — $3,746. Your only exposure is $1,249.

We've been burned by freelancers before. How is this different?

Freelancers disappear. Agencies overcharge. I'm one person with 20 years of building companies. You get the same person every time, not a rotating cast. And there's no contract — if I don't deliver, you leave.

We don't really know what we need. We just know things are broken.

That's what the monthly strategy call is for. We look at what's eating your time, pick the highest-impact request, and I build it. You don't need to write a brief. You need to tell me what hurts.

How fast do things get done?

Most requests are completed in 2–5 business days. Larger ones like a full marketing site take longer, but I'll scope it upfront so you know exactly what to expect.

Can you work with our existing tools?

I deliver standalone work that plugs into whatever you already use. Email sequences ready to paste into your ESP. Automation blueprints for Zapier. Website files ready to deploy. No migration required.

We've never worked with someone fractional before. How does communication work?

Email or Slack — whatever your team already uses. You send a request, I confirm scope, and deliver. No daily standups. No hour-long check-ins. One strategy call a month to keep things moving.

What about the youth program?

Every startup subscription funds a permanent 50% discount for youth empowerment nonprofits. Same service, same quality — three slots always open. It's built into the model. Learn more →

What is the Finn Wardman World Explorer Fund?

My son Finn died in April 2023. He was 20. The Finn Wardman World Explorer Fund sends young people into the world the way he lived in it — fully. Grants of $5,000–$10,000 for kids whose dreams are bigger than their budget. That's what this business exists to fund. finnwardman.com →

How is the fund tied to this service?

One life. One mission. When you subscribe, you're not just getting ops work done — you're funding the youth program directly. The startup side pays full rate. That funds a permanent 50% discount for youth nonprofits doing the work Finn would have cared about. I don't run two businesses. I run one, and it's powered by Finn.

See if this is the right fit.

15 minutes. No pitch deck. No pressure. Just a conversation about what's eating your time.

Schedule a call