Built for youth nonprofits drowning in ops. Not mission.

One subscription replaces the designer, developer, and ops lead your youth nonprofit can't hire yet. $5K/month. Cancel anytime.

No hiring. No contracts. Cancel anytime.

The problem

Your fundraiser is doing 3 different jobs. Your volunteer data lives in a mix of paper and Google Sheets. Your donor tracking is already a disaster.

You blew past your fundraising goal but your team feels nothing because they're buried in admin. Grant reporting means endless chasing. Volunteer onboarding is vague because no one has time to build a real system. Every week is a dumpster fire of last-minute fixes.

You've looked at agencies — too expensive. Freelancers — too unreliable. Hiring a developer, a designer, and an ops person — not in the budget.

You don't need three new hires. You need one person who can do all of it, on demand, when you need it.

Powered by Finn.

My son Finn died in April 2023. He was 20.

The Finn Wardman World Explorer Fund exists because of him — sending young people into the world the way he lived in it. Fully.

Every client I take on is a youth nonprofit I believe in. This work funds the Fund. That's the point. Read the full story →

finnwardman.com

The Finn Wardman World Explorer Fund

Changing lives,
one dream at a time.

Grants of $5,000–$10,000 for young people whose dreams are bigger than their budget.

Apply Now → About the fund →
Powered by Finn

Powered by Finn — finnwardman.com

Who I am

How To Make Software — The Non Technical Guide for Business People by Geordie Wardman

5 companies. 4 exits. Hustling since 2006. Then I started a youth nonprofit.

Running a youth nonprofit taught me something the startup world never did. The chaos isn't a strategy problem. It's a capacity problem. Your team knows exactly what needs to happen. They just don't have the hands to do it.

I wrote How To Build Software after nearly 20 years of learning that lesson the hard way — across ecommerce, SaaS, and services companies. The playbook is the same whether you're shipping software or running a volunteer program: clear scope, fast turnaround, one thing at a time until it's done.

That means I can design your landing page, write your donor email sequence, build your SOPs, set up your automations, and scope your next board deck — without you hiring six people.

How it works

Three steps. No complexity.

01

Subscribe

$5K/month. No contracts. Pause or cancel anytime.

02

Send a request

Email or Slack. Describe what you need. I confirm scope within 48 hours.

03

Get it done

2–5 business days. One at a time. When it's done, send the next.

Monthly

Pause or cancel anytime
$5,000/month

What you get

One request at a time Unlimited requests Avg. 2–5 day delivery Pause or cancel anytime No contracts Monthly strategy call Works with your tools Everything delivered ready to use

Pause anytime

Temporarily pause your subscription anytime, no sweat.

75% back guarantee

Not loving it after a week? Get 75% back, no questions asked.

What people say

Geordie approaches business with rare integrity and an uncommon generous spirit, not to mention decades of 'been there done that' experience. If he can't help you, he'll tell you. If he can, your life just got a lot better.

Jeff W

Exceptionally good at turning strategy into clear actions and measurable results.

Glenn Y

Transformed it into a streamlined time-saving system that cut my workload in half.

Mitch B

Kicking butt with Claude and AI tools to smash down your todo list.

Alex K

Thoughtful, understanding, direct. Keeps all of the pieces moving in the right direction — from technology, sales, marketing, finance.

Patrick

His ability to juggle multiple projects was particularly impressive. Intelligence, honesty, and high professionalism are the qualities I value most in Geordie.

Dima

His instincts combined with an eagle-eye view of the business allow him to spot opportunities early, align teams quickly, and turn vision into measurable growth.

Mark H

At times it was crazy. Orders coming in, line of credit stress, inventory all over the place. But it always worked out. Can't say enough good things about Geordie's character and commitment.

Drew

Calm and collected. Super easy to talk to and work through things.

Victoria

He reminds us that we're more than just roles. We're people.

Niko

He is so dedicated that I become uncomfortable with giving less than 100%.

Galya

He's confident in our skills — and that confidence is contagious.

Jeremy R

Gives you autonomy, but not ambiguity. Teams know he won't micromanage, yet he will step in firmly when accountability or client impact is at risk.

Ana

In high-pressure moments, Geordie stays calm, focused, and very engaged. His ability to combine vision with execution. A leader who sets a high bar and genuinely cares about both the product and the people.

Jesse H

FAQ

Finish the task at hand, or nothing gets done.

A beloved mentor once gave me this advice. It's been the best advice of my professional life.

What types of things can you do?

Website redesigns and landing pages. Donor and volunteer email sequences. Board decks and annual reports. SOPs and process documentation. Grant reporting templates. Fundraising collateral. Automation blueprints for Zapier and Make. Social content. Donor tracking setup. Volunteer onboarding systems. Internal wikis. Event pages. If it's operational and your nonprofit needs it built, I can probably do it.

What things will you not do?

Custom app or platform development. Paid ad management. Ongoing system maintenance. Daily calls or real-time support. I'm not your IT department. I build things, deliver them ready to use, and move to the next request.

Who is doing the work? Do you have freelancers underneath you?

No. This is me, Geordie, doing all of the work. Every deliverable, every email, every pixel. If I eventually become too slammed, I may bring on 1–2 people — but they'll be specialists who are better than me at specific things like software development or design. Not a rotating bench of anonymous freelancers.

This looks interesting. How can I test this out?

Try it for a week. If you're not feeling it, you get 75% back — no questions asked. There's no contract and no commitment beyond the current month. The work has to earn your next month, every month.

What if I just want to keep sending tasks and use you like an employee?

That's exactly how it works. Send a task, I finish it, you send the next one. One at a time, we bang them out. No queue limits. Some clients have a running list. Some send things as they come up. Either way works.

We're a small team. Do we even have enough work to justify $5K/month?

If your founder is also your web designer, your volunteer coordinator is building spreadsheets, and your fundraiser is chasing grant reports — you have enough work. Most clients send their first request within 24 hours of subscribing.

$5K/month is a lot for a nonprofit our size.

It's less than a part-time hire with zero benefits, zero onboarding, and zero risk. You pause when things are slow. You cancel if it's not working. Compare that to a 6-month agency contract or the cost of one bad freelancer project.

We've been burned by freelancers before. How is this different?

Freelancers disappear. Agencies overcharge. I'm one person with 20 years of building companies and a nonprofit of my own. You get the same person every time, not a rotating cast. And there's no contract — if I don't deliver, you leave.

We don't really know what we need. We just know things are broken.

That's what the monthly strategy call is for. We look at what's eating your team's time, pick the highest-impact request, and I build it. You don't need to write a brief. You need to tell me what hurts.

How fast do things get done?

Most requests are completed in 2–5 business days. Larger ones like a full website redesign take longer, but I'll scope it upfront so you know exactly what to expect.

We need help now but our funding is seasonal. Can we pause?

Yes. Pause anytime, restart when the next grant cycle hits or your busy season picks up. No penalty. No re-onboarding fee.

Can you work with our existing tools (Mailchimp, Google Workspace, Salesforce, etc.)?

I deliver standalone work that plugs into whatever you already use. Email sequences ready to paste into Mailchimp. Automation blueprints for Zapier. Website files ready to deploy. No migration required.

We've never worked with someone fractional before. How does communication work?

Email or Slack — whatever your team already uses. You send a request, I confirm scope, and deliver. No daily standups. No hour-long check-ins. One strategy call a month to keep things moving.

See if this is the right fit.

15 minutes. No pitch deck. No pressure. Just a conversation about what's eating your team's time.

Schedule a call